MUSTA REEDE ERIPAKKUMINE! Sisuloome Meistriklass 40% soodsam! Loe rohkem

The Lorem Ipsum Newsletter

#5: Creator’s Tuesday — August 16, 2022

Vahur Singa


Today’s quote of the week comes from Eric Thomas:

“Don’t be upset about the results you didn’t get with the work you didn’t do.”


1. Amazing design websites that save you time and money

I regularly discover new cool websites which would’ve saved me many hours of struggle had I been aware of them on time. Feel free to use these websites for various design tasks to simplify your creative processes.

Photo editing

Photopea – Edit photos, apply effects, filters, add text, crop or resize pictures
Canva – Free-to-use online graphic design tool

Stock photos and footage

Unsplash – The internet’s source of freely-usable images
Pixabay – Free images & royalty free stock
Pexels – Free stock photos, royalty free images & videos
Coverr – Free Stock Video Footage


Noun Project – Icons and photos for everything
Icons8 – Free icons that match each other


Undraw  – Illustrations and characters
Blush – Easily create and customize illustrations
Storyset – Free customizable illustrations

Vector illustrations

FreePik – High-quality photos, designs and mockups
Ouch – Free vector and 3D illustrations
Vecteezy – Download Free Vector Art, Stock Photos & Stock Videos

Animated videos

Lumen5 – Automatically automated videos for content marketing, thought leadership, and brand awareness


2. Think better with these mental models

Here’s a list of some of the most widely occurring mental models that you can start studying and observing in your daily life to improve your decision-making and critical thinking:

Anchoring: a cognitive bias where an individual relies too heavily on an initial piece of information offered—considered to be the “anchor”—when making decisions.

Commitment and consistency bias: the desire to be and appear consistent with what we have already done.

Hyperbolic discounting: a model which states that, given two similar rewards, people show a preference for one that arrives sooner rather than later.

Loss aversion: people’s tendency to prefer avoiding losses to acquiring equivalent gains. We are basically more upset about losing $10 than we are happy about finding $10.

Illusion of control: the tendency for people to overestimate their ability to control events.

Status quo bias: a preference for the current state of affairs, where the current baseline is taken as a reference point, and any change from that baseline is perceived as a loss.

A few tips you can apply to master mental models, rather than being enslaved by them.

  • Be aware of your thinking by asking yourself provoking questions
  • Gather information to challenge your thinking with actual facts
  • Inquire into other people’s thinking and challenge their views
  • Resist jumping to conclusions and suspend your assumptions
  • Look for recurring thought patterns and unlearn them


3. 5 types of imposter syndrome

The imposter syndrome is one of the biggest reasons keeping people from chasing and achieving their dreams.

It is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments.

According to dr. Valerie Young, here are 4 types of imposter syndrome you can start noticing in people as a starting point for overcoming this hurdle:

The Perfectionist: Always look for things to perfectly. Slight errors are considered failure which lead to feelings of shame and guilt.

The Superhero: Success is based on how many different roles they can play (parent, partner, boss, etc.) If they can’t play them all perfectly, they feel like a fraud.

The Expert: Seeks to know everything. In the face of even the slightest lack of knowledge about something they feel like a failure.

The Natural Genius: Expect to meet high goals quickly and effortlessly. When things get difficult they feel very ashamed.

The Soloist: Needs to do things alone without help from anyone. Interprets needing help as a sign of their weakness and failure.


4. How to enjoy working all the time?

I discovered a great article from 2013, but the message is even more applicable today. It’s by Ryan Holiday, one of the best writers of our time and the author of best-selling titles like “Obstacle is the way,” “Ego is the Enemy,” and “The Daily Stoic.”

The article is called “I Work All The Time — And That’s A Good Thing“. Rather than boasting about the number of deep work hours and conference calls he manages to go through daily, he challenges the very definition of work.

He argues that work should not be what you do in the 8 hours of a day, which are pre-sold to your employer for most of your life. Those who blocked off their entire day and sold it to an employer are therefore OK giving it away in 30-minute phone call increments. It’s not really their time anymore.

He advises that you make no distinction and consider all the time in the day to be “yours”–you just actually like spending it on work. He suggests blocking the whole day off to work on and for yourself and taking more ownership of how you spend that time – by canceling unnecessary meetings and other distractions.

People meant to be busy. But busy on certain types of things. There is not supposed to be some distinction between work and not work. It’s all supposed to be work…and none of it is supposed to feel pointless or soul crushing. Happiness is working and excelling. Fulfilling your potential. That’s our real job. Everything is part of that description and nothing is not work if you do it right.


See you again next week.


Whenever you’re ready, there are 2 ways I can help you:

  1. If your agency, company, or marketing team struggles with creating your weekly content and finding new clients on social media, I’d recommend considering my course:
    Content Production Masterclass: A 7-step system to attract a steady stream of clients online by writing a high-impact newsletter and outstanding daily content in less than 8 hours a week.
  2. If you’d like me to coach or consult you in private, I offer a 1-on-1 coaching program and a 1-hour consultation call. Learn more about my services here.
Sven Nuum
Sven Nuum
I don't know anybody who has deep-dived into content marketing and social media like Vahur. The way he writes using copywriting persuasion principles and communicates with his audience is outstanding.
Mihkel Vetemaa
Mihkel Vetemaa
Only some people understand the social media game and how to tap into human psychology to stop the scroll. Vahur is really passionate about content writing and systemizing it. It's surprising how his content always gets attention.
Mardo Männimägi
Mardo Männimägi
He is a charming person who knows how to listen. Vahur has given me great advice on growing my businesses and podcast. To grow on social media through content, you need to think strategically, which he knows how to do.