Today’s quote of the week comes from Ziad K. Abdelnour:
“The ones who say “you can’t” and “you won’t” are probably the ones that are scared that you will.”
1. Marketing case studies that prove anything is possible
Clever marketing solutions can help companies overcome business hurdles in many ways. The blog on contagious.com has gathered the best of such case studies.
Check them out and get amazed by the unique shortcuts companies have used to turn a dire situation into a good one, such as how Netflix utilised South Korea’s censorship laws to create unparalleled anticipation for their upcoming show. Or how a Brazilian TV network managed to sell NBA basketball in a football-obsessed country.
Hundreds of similar stories await on Contagious, and you can surely find inspiration for your field. If nothing else, you will realise that no problem is too grand to overcome and how a hurdle can be used as an asset.
2. How to flip $5 to $650
In 2009, a Stanford business professor:
— Split her class into 14 teams
— Gave each of them $5 and 2 hours
— Told them to get as much ROI as possible
— Said they’d give a presentation after finishing
I bet you can’t predict what the winning team did. 🙂
The story of how the challenge went down is an eye-opening example of how differently people approach challenges and why it’s important to find opportunities most people wouldn’t.
Read the full post by Hassan W. Bhatti here.
3. The smart path to a creative career
Careers in a creative field are desired by many, but making it work can be challenging, especially when you’re currently working a regular job and depend on it to make a living.
In his blog post “The Arc of the Practical Creator, ” Lawrence Yeo offers the most thorough and detailed roadmap to transitioning into a creative career.
Yeo outlines a 3-stage process, which he calls “The Arc of the Practical Creator.”
Stage #1: Prioritize money – You work your day job to build a cushion for later leaping into a creative career. You must be okay spending a minority of your time on a creative endeavor.
Stage 2: Endure the Great Plateau – You’ve saved enough money to quit your job and go all in with your creative career. You’re not making much money, but you have more time to hone your craft and turn it into a career.
Stage #3: Navigate the Creative Career – Creative careers can quickly go from obscurity to prosperity. Once you gain momentum, your income will increase as your audience grows. That’s where the graph above climbs through the roof.
I highly suggest reading the article in full, where Yeo goes into much more detail about how to prepare for, navigate, and transition between these stages.
4. One-stop shop to learn marketing fundamentals
So far, I haven’t given any podcast recommendations on Creator’s Tuesdays. However, that stops here, as I’ve got a good one for you.
The Spin Sucks Podcast has informative, entertaining, and bite-sized episodes about all aspects of communications & marketing.
The average episode length is just 10 minutes, and each episode fills you in about a specific topic like owned media, partnering with journalists, crisis communication, shadowbanning — so on & so forth.
Are you sure you haven’t lost grip on these or other areas of marketing? Press play and the episode will update you with the newest trends, dangers, and theories behind the topics you’re interested in.
See you again next week.
Whenever you’re ready, there are 2 ways I can help you:
- If your agency, company, or marketing team struggles with creating your weekly content and finding new clients on social media, I’d recommend considering my course:
Content Production Masterclass: A 7-step system to attract a steady stream of clients online by writing a high-impact newsletter and outstanding daily content in less than 8 hours a week.
- If you’d like me to coach or consult you in private, I offer a 1-on-1 coaching program and a 1-hour consultation call. Learn more about my services here.