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The Lorem Ipsum Newsletter

#7: Creator’s Tuesday — August 30, 2022

Vahur Singa


Today’s quote of the week comes from Gary Vaynerchuk:

“The best marketing strategy ever: Care.”


1. Gold Mine for Marketing Knowledge

The Marketing Millenials post marketing advice daily that could save a failing marketing team, if implemented correctly. Their recommendations are especially relevant for one-man businesses, where you do everything yourself. This makes it easier, but even more crucial, to have the right fundamentals in place.

Definitely worth leaving a follow for regular reminders, and fruit for thought, on how you should think about and execute your marketing.

Here are 2 examples of their posts – one with educational theory and one with entertaining inspiration. That’s what you can expect from them, always delivered in a bite-sized and fun format.


2. The Best Talk I’ve Ever Watched

Alain do Botton is the deliverer of one of my favorite talks ever. Alain runs the School of Life, and is a modern-day philosopher, writer and speaker.

This one-hour talk focuses on emotional education, which goes deeper than any professional field and touches on the human experience at large. I would recommend this talk to absolutely everyone.


3. Inspirational Podcast for Car Rides

Recently, this podcast has got me excited about commuting, as it enables me to enjoy another one of their episodes.

Unthinkable by Jay Acunzo is for fans of non-stuffy business talks.

You’ll get the perspectives and experiences of people from all corners of the business and creative industries—the vibe is the perfect mix of case studies and chats with a friend.

You’ll hear powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper and photographer Chase Jarvis.

I also appreciate Jay’s “One-Shot” monologue episodes where he tackles a single topic for 20 minutes or less in a single take.


4. Life Cycle of a Company of One

This fascinating story from Justin Welsh greatly encaptures the life cycle of a one-person online company. He covers finding a niche, pivoting, and building different (automated) income streams, all while continuously growing an audience and increasing revenue.

In many regards, he did it the smart way, but he also admits that during many phases, he didn’t have full confidence in what the next step should be. So he trusted his gut feeling, winged it, and things worked out. They usually do when you stay persistent and work hard. They won’t if you never start or quit.

Read the story below; I certainly found inspiration from this.


See you again next week.


Whenever you’re ready, there are 2 ways I can help you:

  1. If your agency, company, or marketing team struggles with creating your weekly content and finding new clients on social media, I’d recommend considering my course:
    Content Production Masterclass: A 7-step system to attract a steady stream of clients online by writing a high-impact newsletter and outstanding daily content in less than 8 hours a week.
  2. If you’d like me to coach or consult you in private, I offer a 1-on-1 coaching program and a 1-hour consultation call. Learn more about my services here.
Sven Nuum
Sven Nuum
I don't know anybody who has deep-dived into content marketing and social media like Vahur. The way he writes using copywriting persuasion principles and communicates with his audience is outstanding.
Mihkel Vetemaa
Mihkel Vetemaa
Only some people understand the social media game and how to tap into human psychology to stop the scroll. Vahur is really passionate about content writing and systemizing it. It's surprising how his content always gets attention.
Mardo Männimägi
Mardo Männimägi
He is a charming person who knows how to listen. Vahur has given me great advice on growing my businesses and podcast. To grow on social media through content, you need to think strategically, which he knows how to do.