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The Lorem Ipsum Newsletter

#17: Creator’s Tuesday — November 15, 2022

Vahur Singa


Today’s quote of the week comes from Dan Koe:

“The greatest skill one can develop is decreasing the time between idea and execution.”


1. How to Write Like a Pro in 2,5 Minutes

The first step to becoming a better content writer is understanding that it’s not just about putting words on paper but a refined process that experienced writers care deeply about.

By learning and following a proven writing process, you can have more success with less stress. The key is to find a process that works for you and then stick to it.

Don’t be afraid to experiment until you find a system that works best for you.

For inspiration, take a look at this breakdown of Justin Welsh’s writing process, the results of which speak for themselves (see below).


2. Why Bullets Kill Content Engagement

Steve Jobs is one of the most fascinating presenters and storytellers of all time.

I’ve loved learning about his tricks over the years, and this week I’ve been enjoying the book “The Presentation Secrets of Steve Jobs” by Carmine Gallo.

Steve Jobs had a very strong stance on what creator’s generally can’t agree upon—bullet points. So should you use them in your content and slides or not?

If you’d follow Steve’s advice, definitely not. He avoided them at all costs and instead created a separate slide for each idea that would otherwise be a part of a bullet list. Then he would explain them as chapters of a freely flowing story.

The same is true for your content. One slide should focus on one idea, and each slide should be a part of an overarching story.

Nothing stops the flow of enjoying a post more than having to work hard to memorize bullet points instead of reading bite-sized parts of a story.

Jobs believed that bullets are the least effective way to deliver information intended to be called and acted upon: “Save your bullet points for grocery lists.”


3. Can You Really Learn To Write Viral Content?

People often ask me about how to go viral. By many, it is still considered to require luck and circumstances outside of the creator’s reach.

So what is it, luck of the draw or something you can learn by following a repeatable framework?

The truth is rather harsh but encouraging.


See you again next week.


Whenever you’re ready, there are 2 ways I can help you:

  1. If your agency, company, or marketing team struggles with creating your weekly content and finding new clients on social media, I’d recommend considering my course:
    Content Production Masterclass: A 7-step system to attract a steady stream of clients online by writing a high-impact newsletter and outstanding daily content in less than 8 hours a week.
  2. If you’d like me to coach or consult you in private, I offer a 1-on-1 coaching program and a 1-hour consultation call. Learn more about my services here.
Sven Nuum
Sven Nuum
I don't know anybody who has deep-dived into content marketing and social media like Vahur. The way he writes using copywriting persuasion principles and communicates with his audience is outstanding.
Mihkel Vetemaa
Mihkel Vetemaa
Only some people understand the social media game and how to tap into human psychology to stop the scroll. Vahur is really passionate about content writing and systemizing it. It's surprising how his content always gets attention.
Mardo Männimägi
Mardo Männimägi
He is a charming person who knows how to listen. Vahur has given me great advice on growing my businesses and podcast. To grow on social media through content, you need to think strategically, which he knows how to do.