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The Lorem Ipsum Newsletter

#14: Creator’s Tuesday — October 18, 2022

Vahur Singa


Today’s quote of the week comes from Carl Jung:

“Know all the theories, master all the techniques, but as you touch a human soul be just another human soul.”


1. How to productize yourself

Dan Koe’s blog post offers an interesting framework for turning yourself into a product in the digital and creator-driven marketplace. Here’s my summary of his 5-step system laid out in this blog post.


1) Find A Problem

Most stories people share imply a problem.

Problems are the root of human behavior, real or not. They are what lead to forward progress.

Are you not curious about what life would be like if those were solved?

Move in a forward direction towards those desires. That is the only way you will discover if you actually want them.


2) Experiment With Different Solutions

The worst way to solve a problem is to study one perspective and treat it as dogma.

Like with business.

If you start researching how to fix your money problem and only choose to learn from 1 person that is teaching 1 business model, you are shooting yourself in the foot.

Your job is to pull from multiple perspectives and let the truth accumulate in the middle.

From that crossover of perspectives, you will notice patterns.

From there, you can approach a business model that suits you best.


3) Document How You Solved It

People learn best from someone who is 1 step ahead of them, not 10. (We all know how trying to skip 9 steps goes, get rich quick scheme alert!)

All you have to do is step into the arena of the problem. That alone will open a new world for you with new problems to solve, customers to help, and audiences to educate.

Not only does this build authority and make it 10x easier to land clients, but you are building a name for your authentic self.


4) Distill Into A Replicable Process

He recommends purchasing courses and coaching for strategies but using them as guides, not law.

He would never hire someone to do the work for me. If you hire someone to do it for you, you miss out on a real-world experience that can be leveraged into something monetizable.

Once you have the know-how (through direct experience) and results, you can self-reflect and teach others how to do it faster.


5) Give It To Others That Want To Be Helped

It comes down to 2 things:

1) Raising your consciousness

It means that you are actively exploring reality, the unknown. You are solving your own problems (that distort reality), making forward progress, and becoming directly conscious of the lessons, insights, and patterns that reality presents.

2) Raising the collective consciousness

In essence, you pass down your map of reality so others can navigate it faster.

Content is pieces of the map.

Products are the map itself.


2. Stop letting psychology fool you

My feeds have been flooded with “Powerful Visuals About…” posts lately, and generally speaking, I’ve grown quite annoyed with them. Especially when they promise to teach more than 100 books or 5 years of work. Really?

That’s why I felt a bit uneasy about sharing such a post here, but my friend recommended this one to me, and almost every single slide was worth noting down.

Here’s a carousel post by Grant Golestan-Parast titled “11 Powerful Visuals About Psychology & Life.”

This one worked for me because

The quotes next to the visuals are unique. My favourite was:

What you do for yourself dies with you.

What you do for others lives on forever.

  • All slides are stylistically consistent with a neat & minimalistic design, so they add up to a satisfying total.
  • The visuals vividly ridicule some of the tricks that psychology plays on us, such as the one with ice cream.

Because of the good execution of this post, the intended learnings are easy to memorize – that’s what makes an excellent learning resource.


3. Creating your dream life

I love checking out beginner content creator’s when I come across one. That’s how I recentIy found Blake Bruenning’s Youtube channel with only 37 subscribers (for now). However, his content definitely deserves to be seen by many more people.

He makes weekly videos on physical, mental and financial well-being and encourages his viewers to join him on a journey to become 1% better every day.

It sounds like nothing new. However, the insights in his videos are unique. Like this one titled How To Program Your Subconscious Mind To Create Your Dream Life.

He makes interesting points and funny references when explaining the subject.

Here are a few of my favorites:

Your thoughts are the language of your brain and feelings are the language of your body.

Successful people live their truth way before it happens. Their habits then enable this truth to turn into reality.

Your brain does not want change at first – regardless if for good or bad. Relearning takes a lot of energy and your brain prioritizes avoiding risks and expending energy on rewiring. That’s why it even prefers staying sad all the time over changing.

Don’t try changing too drastically overnight – it’s like running a marathon without even knowing how to walk. Take it one step at a time.

There’s just something satisfying about discovering a creator who is just starting out but noticing their potential and supporting their journey towards big audiences and achievements. I definitely see it happening with him, so check him out.


See you again next week.


Whenever you’re ready, there are 2 ways I can help you:

  1. If your agency, company, or marketing team struggles with creating your weekly content and finding new clients on social media, I’d recommend considering my course:
    Content Production Masterclass: A 7-step system to attract a steady stream of clients online by writing a high-impact newsletter and outstanding daily content in less than 8 hours a week.
  2. If you’d like me to coach or consult you in private, I offer a 1-on-1 coaching program and a 1-hour consultation call. Learn more about my services here.
Sven Nuum
Sven Nuum
I don't know anybody who has deep-dived into content marketing and social media like Vahur. The way he writes using copywriting persuasion principles and communicates with his audience is outstanding.
Mihkel Vetemaa
Mihkel Vetemaa
Only some people understand the social media game and how to tap into human psychology to stop the scroll. Vahur is really passionate about content writing and systemizing it. It's surprising how his content always gets attention.
Mardo Männimägi
Mardo Männimägi
He is a charming person who knows how to listen. Vahur has given me great advice on growing my businesses and podcast. To grow on social media through content, you need to think strategically, which he knows how to do.