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The Lorem Ipsum Newsletter

#15: Creator’s Tuesday — October 25, 2022

Vahur Singa


Today’s quote of the week comes from Conor McGregor:

“Winners focus on winning. Losers focus on winners.”


1. Mental mode to write like Ed Sheeran

Julian Shapiro has summarised a mental mode used by people like Ed Sheeran and Neil Gaiman, who are both in the 0.000001% of their fields. They’re among, say, 25 people in the world who repeatedly generate blockbusters.

Here’s how it works:

Visualize your creativity as a backed-up pipe of water. The first mile is packed with wastewater. This wastewater must be emptied before the clear water arrives.

Because your pipe has only one faucet, there’s no shortcut to achieving clarity other than first emptying the wastewater.

Let’s apply this to creativity: At the beginning of a writing session, write out every bad idea that unavoidably comes to mind. Instead of being self-critical and resisting them, recognize bad ideas as progress.

Once the bad ideas are emptied, strong ideas begin to arrive.

In writing, quantity can be more important than quality. Or at least a certain quantity is required to reach quality.

Read the full post for Julian’s analysis of why this works for a deeper understanding of this powerful mental mode.


2. Plug-and-play copywriting tip

Copywriting tips are easy to come by online, but most of them are very generalized and situational. When the creator just shares a tip and doesn’t explain the circumstances under which it should be applied, it can even hurt the user.

This post by Daily Copywriting is not guilty of that.

Timeframes are used in a majority of content hooks and product/service one-liners nowadays, and to stand a chance of being noticed, always be specific!


3. 13 discoveries about online businesses

Brian O’Connor’s journey to building an online business has been quite similar to mine, including the time it took him to quit his day job. These are real stories, you too could be 4 months away from being able to quit your day job for an online business around your passion!

Here’s an interesting recap of the biggest discoveries he’s made during his journey. He touches on building the business, pricing, community-building, and which skills have proven most important. Have a read and be better prepared. 🙂


See you again next week.


Whenever you’re ready, there are 2 ways I can help you:

  1. If your agency, company, or marketing team struggles with creating your weekly content and finding new clients on social media, I’d recommend considering my course:
    Content Production Masterclass: A 7-step system to attract a steady stream of clients online by writing a high-impact newsletter and outstanding daily content in less than 8 hours a week.
  2. If you’d like me to coach or consult you in private, I offer a 1-on-1 coaching program and a 1-hour consultation call. Learn more about my services here.
Sven Nuum
Sven Nuum
I don't know anybody who has deep-dived into content marketing and social media like Vahur. The way he writes using copywriting persuasion principles and communicates with his audience is outstanding.
Mihkel Vetemaa
Mihkel Vetemaa
Only some people understand the social media game and how to tap into human psychology to stop the scroll. Vahur is really passionate about content writing and systemizing it. It's surprising how his content always gets attention.
Mardo Männimägi
Mardo Männimägi
He is a charming person who knows how to listen. Vahur has given me great advice on growing my businesses and podcast. To grow on social media through content, you need to think strategically, which he knows how to do.