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The Lorem Ipsum Newsletter

#10: Creator’s Tuesday — September 20, 2022

Vahur Singa

 

Today’s quote of the week comes from Nicole Brown:

“Your next chapter is going to cause some people to wish they had treated you better.”

 

1. How to read 3x faster

Have you heard of Bionic Reading?

Neither had I, but it took just one encounter to blow me away.

It has been deemed ‘the future of reading,’ as it presents texts in a way that our brains can scan quicker. (See my post “People don’t read” for context on the same topic).

See for yourself – I bet it takes you way less time to intake the texts with partially highlighted words.

Also, your brain won’t get tired after going through a lengthy paragraph, so you can read & learn more in one session.

There’s also a Chrome extension, which can transform any online article into a bionic reading form.

In the era of short-form text content, do you think this could become the norm in the future?

 

2. Epic AI paraphrasing app

I’ve played around with dozens of AI copywriting apps, but most have felt quite gimmicky and I have dropped them after experimenting for a while.

Quillbot is different. It does not claim to write content for you, which I don’t think is feasible with current AI advancements, but it simply paraphrases the text you enter in a surprisingly good way.

We all use references for our copywriting and spend valuable time paraphrasing the contents before we get to editorial work.

With Quillbot, all this time is saved, and you can get to the fun part faster.

Sure, not all wordings are perfect, and you still need to rewrite some parts to match your tone, but compared to doing everything yourself, it is a game-changer.

 

3. 5 steps to writing a high-converting email

Chase Dimond, one of my favourite email marketing experts on LinkedIn, recently shared a simple checklist for a successful email campaign.

If you’ve done email marketing in the past, you know what preview, subject, and headlines mean, but this presentation explains exactly what the goal of each of these are and how to optimize them for the best results.

 

4. Productivity app that ACTUALLY works

There’s a new player in the productivity app market, and I’m a fan.

One sec lets you set up a 5-10 second timer for opening potentially time-wasting apps like TikTok.

The reason why so many people struggle to concentrate on important tasks is that social media apps are designed to steal your attention as seamlessly and for as long as possible.

Maybe you open your phone just to reply to a message, and the next thing you know is that you’ve spent 20 minutes watching pet videos.

You never consciously decide to spend 20 minutes scrolling feeds, so what if someone would force you to think ‘do I really wanna do this?’ for 10 seconds before you step into the trap.

That’s exactly what one sec does, and I’ve found it very easy to close these apps during the timer, which has saved me from many hours of unproductivity.

 

See you again next week.

 

Whenever you’re ready, there are 2 ways I can help you:

  1. If your agency, company, or marketing team struggles with creating your weekly content and finding new clients on social media, I’d recommend considering my course:
    Content Production Masterclass: A 7-step system to attract a steady stream of clients online by writing a high-impact newsletter and outstanding daily content in less than 8 hours a week.
  2. If you’d like me to coach or consult you in private, I offer a 1-on-1 coaching program and a 1-hour consultation call. Learn more about my services here.
Sven Nuum
Sven Nuum
I don't know anybody who has deep-dived into content marketing and social media like Vahur. The way he writes using copywriting persuasion principles and communicates with his audience is outstanding.
Mihkel Vetemaa
Mihkel Vetemaa
Only some people understand the social media game and how to tap into human psychology to stop the scroll. Vahur is really passionate about content writing and systemizing it. It's surprising how his content always gets attention.
Mardo Männimägi
Mardo Männimägi
He is a charming person who knows how to listen. Vahur has given me great advice on growing my businesses and podcast. To grow on social media through content, you need to think strategically, which he knows how to do.