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The Lorem Ipsum Newsletter

#11: Creator’s Tuesday — September 27, 2022

Vahur Singa


Today’s quote of the week comes from Elon Musk:

“Making an extra $10k is easier than trying to save $10k. The sooner you understand that, the sooner your life will improve.


1. Pricing hacks to add $13K sales in 1 week

It’s tough to make people realise that something as mundane as pricing could be the difference between the same product becoming a hit or nobody buying it.

You may not even have to touch your product or service to increase your revenue substantially. Sometimes all you need is to find a clever way to price it.

See this guide from Denis Shatalin that has brought easy sales for 50+ startups. I bet that by applying some of these tricks to your offer, you could enjoy extra revenue with minimal effort.


2. 7 tips to create high converting landing pages

There’s a lot of information about how to structure the copy on your landing pages for the best results. I haven’t shared any one of them because in copywriting, there is no black and white. Everything depends.

But this Zain Kahn post does as good of a job as possible in providing an all-encompassing framework for analyzing or writing copy for landing pages.

He’s included examples from the best copywriters to illustrate each of his points. In copywriting, examples are more powerful than any argumentation.


3. The Unexpected Price of Sucess

In a creative career, most of us would do anything to just make it. We’d love to have a breakthrough and enjoy the respect and prosperity that comes with it.

In the world of writing, Mark Manson has done exactly that. He’s written multiple best-selling books (“The Subtle Art of Not Giving A Fuck”, “Everything is Fucked” to name a few) and can approach the rest of his career with certain security – he doesn’t have to worry about money and can do pretty much whatever he wants.

He recently started a Youtube channel to push the boundaries of self-help literature for millennials. In a recent video, he shares a really interesting perspective about “having made it” that most of us probably don’t realize.

When you reach a certain threshold of fame and expertise, it’s hard to stay excited. You’ve got little to win and so much to lose. It’s hard to outdo your previous achievements but easy to misfire if you continue taking risks that made you successful in the first place.

He misses starting from scratch and enjoying the initial fast learning curve. When you can do something just for the enjoyment of getting better and nothing extraordinary is expected from you.

I highly recommend watching the video for a fascinating peek into the mind of a great writer. It makes you appreciate the position you’re currently in and encourages embracing the journey towards greatness, not just the end-goal.


4. Review your week the right way

Over the last few years, the practice of setting specific goals for a period has become very popular among the ambitious. People are increasingly more aware of the importance of setting goals, reviewing progress, and getting better the right way.

Tiago Forte shared his template for how he does his weekly reviews, something he’s tested and perfected over many years.

This 5-step procedure is perfect for Sundays, as it’s not too intense to feel like over-working.

However, it’s thorough enough to make the transition from last week to the next as simple as possible. You will have clarity of priorities and don’t have to waste time navigating messy notes, inboxes and ideas.

By setting time aside strictly for analysis and reflection, your mind won’t start wandering when you actually do the work.

This way, you stay more motivated as you’re aware of your progress and what you’re trying to improve on. Also, by being able to focus on one task with clarity about the ‘why’ and ‘how’, your progress will be significantly quicker.


See you again next week.


Whenever you’re ready, there are 2 ways I can help you:

  1. If your agency, company, or marketing team struggles with creating your weekly content and finding new clients on social media, I’d recommend considering my course:
    Content Production Masterclass: A 7-step system to attract a steady stream of clients online by writing a high-impact newsletter and outstanding daily content in less than 8 hours a week.
  2. If you’d like me to coach or consult you in private, I offer a 1-on-1 coaching program and a 1-hour consultation call. Learn more about my services here.
Sven Nuum
Sven Nuum
I don't know anybody who has deep-dived into content marketing and social media like Vahur. The way he writes using copywriting persuasion principles and communicates with his audience is outstanding.
Mihkel Vetemaa
Mihkel Vetemaa
Only some people understand the social media game and how to tap into human psychology to stop the scroll. Vahur is really passionate about content writing and systemizing it. It's surprising how his content always gets attention.
Mardo Männimägi
Mardo Männimägi
He is a charming person who knows how to listen. Vahur has given me great advice on growing my businesses and podcast. To grow on social media through content, you need to think strategically, which he knows how to do.