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The Lorem Ipsum Newsletter

#25: Master Storytelling in 2 Minutes

Vahur Singa

“The most powerful person in the world is the storyteller,” said Steve jobs. There’s a good reason every person and business aspires to be great at it.

But with the vast information about the subject online, carving out your own healthy list of frameworks gets more overwhelming by the day.

After spending hundreds of hours studying storytelling, here are my takes on the most powerful ideas and frameworks that will put you ahead 99% of wannabes.

Here they are:

What makes a story interesting?

The best formula I’ve found is Stakes x Struggle.

Why was it important to achieve something, and why was it difficult to achieve?

Before finishing your story, make sure those are clear.

How not to make the story feel empty?

Remember, there are two sides to every story.

External – What you see if you are in the room.

Internal – What you would have to experience as the person emotionally.

Make sure to touch on both.

After saying what happened, show how it made the person feel.

What’s the best framework for a good story?

There are many that can work, but here’s my favorite, because of how simple and multi-functional it is.

  1. Setting: Where the story is happening.
  2. Character: Who is doing the doing.
  3. The desire: What they want.
  4. The struggle: Why they can’t get it.
  5. Eureka moment: Something important changes.
  6. Victory: How the success is achieved.
  7. Resolution: What’s the moral or message of the story.

How to maintain attention throughout your story?

You can still lose the reader if you only follow the framework, but don’t continuously engage the audience.

The best way of planting seeds of curiosity is by opening loops.

Rob Lennon has a masterclass thread on this, so I will let him explain this:

What sets the best stories apart?

Let’s go right to the guys who have written some of the most widely praised stories in modern history.

Here are Pixar’s 22 rules of storytelling, which you should use to review your story before finishing it. Those questions can help you turn a good story into a great one.

Also, take a look at this video, where the writers of South Park highlight the wrong way of transitioning from one scene to the next, and explain what to do instead:

How to become a better storyteller?

I will leave you with this nugget by Julian Shapiro. He spent 5 years figuring out the secrets of the best storytellers in the world, such as Neil deGrasse Tyson. His story and discoveries are fascinating and humbling.


That’s all for today.

See you next week.



Whenever you’re ready, there are 2 ways I can help you:

  1. For Estonians: If you are an entrepreneur, freelancer or marketer and tired of poor results from social media, consider joining my Content Marketing Masterclass.
  2. If you’d like me to coach or consult you in private, I offer a 1-on-1 coaching program and a 1-hour consultation call. Learn more about my services here.
Sven Nuum
Sven Nuum
I don't know anybody who has deep-dived into content marketing and social media like Vahur. The way he writes using copywriting persuasion principles and communicates with his audience is outstanding.
Mihkel Vetemaa
Mihkel Vetemaa
Only some people understand the social media game and how to tap into human psychology to stop the scroll. Vahur is really passionate about content writing and systemizing it. It's surprising how his content always gets attention.
Mardo Männimägi
Mardo Männimägi
He is a charming person who knows how to listen. Vahur has given me great advice on growing my businesses and podcast. To grow on social media through content, you need to think strategically, which he knows how to do.